This is a Podcast – 5.30 Minutes
What sales role today doesn’t require good written communication? Emails alone make up a tremendous amount of sales communication. And then there’s sales proposals. Although many organisations have these on template, most sales roles require their sales people to craft proposals for individual prospects (if only the ‘deal’ portion). The ability to craft good written communication is still a strong requirement in many sales roles.
In your previous sales hiring appointments, how did you evaluate the ability of your applicants to communicate well in writing? I bet you didn’t checkout written communication. Or at best, asked to see some proposals they had previously constructed (or somebody else constructed for them!).
I believe it is critical in today’s email saturated world to ensure all sales applicants are measured for the competency of Written Communication. But how can you do this efficiently? My favourite is the Mini-Business Sales Plan.